GUM BISTRO
A cosy neighborhood bistro in West End, Meanjin/Brisbane, Gum places a strong emphasis on seasonal produce. The identity embraces a hand-crafted, organic aesthetic, reflecting the restaurant's commitment to championing local produce within the subtle changing seasons of south-east Queensland and northern New South Wales.
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SCOPE
Brand Identity
Print
Bespoke Typography
Signage
Digital
CREDITS
Photography by David Chatfield and Joshua Maguire
Inspired by the intricate burrowing patterns on Eucalyptus tree bark, the organic Gum logotype conveys a friendly and vibrant identity, balancing effectively Gum’s slightly more formal bistro atmosphere.
Transitional gradients and colours reflect the change of season, months and dishes.
A series of gum leaf illustrations was created as supplementary icons for various collateral.