BRIEF

Identity and promotional assets for Rude Movements, a wine producer and pop-up dining event. 

The brand takes its name from the Sun Palace song, leaning into the idea that winemaking is, in truth, a rather rude affair: stinky, messy and at times volatile. A cheeky skeleton with a derrière for a head brings that irreverence to life, balanced against a formal script typeface.

SCOPE

Identity
Packaging
Campaign
3D
Motion




















i.hoood
AUS East Coast
The Jagera people and the Turrbal people are acknowledged as the Traditional Custodians of Meanjin, the lands on which this work is created, with respects paid to their Elders past and present.
Rude Movements