SCOPE


Identity
Packaging
Campaign
3D Design
Video

BRIEF


Identity and promotional assets for Rude Movements, a wine producer and dining pop-up. The brand takes its name from the Sun Palace song, leaning into the idea that winemaking is, in truth, a rather rude affair: stinky, messy and at times volatile. A cheeky skeleton with a derrière for a head brings that irreverence to life, balanced against a formal script typeface.

















I acknowledge the Jagera people and the Turrbal people as the Traditional Custodians of Meanjin, the lands on which I live, work and create, and pay my respects to their Elders past and present.
Rude Movements