BRIEF

A subterranean dumpling restaurant in Meanjin/Brisbane City. Central, named after bustling district in Hong Kong, is a beautifully raw, industrial and moody space hidden underneath Queen Street.

Central’s graphic identity marries the neo-brutalist aesthetics of the space with the vibrant and ornate nightlife of Central's namesake of the 70s and 80s. Refined corporate visual cues are also present, operating as deliberate references to both Centrals’ CBD locations.


SCOPE

Brand Identity 
Digital
Social Media Templates
Wayfinding and Signage

CREDITS

Signage in collaboration with J.AR OFFICE










































i.hoood
AUS East Coast
The Jagera people and the Turrbal people are acknowledged as the Traditional Custodians of Meanjin, the lands on which this work is created, with respects paid to their Elders past and present.






Central